Product Packaging Design
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Shore Band Dryfruit Pouch Trio
SKU PXRT-3346
White dryfruit pouch trio with Color Soft Bands callouts. Plus enriched open-frame gallery stills.
Client Shore Band
Description
Shore Band is a fictional dryfruit house for Soft Dryfruit More: a redesigned white stand-up pouch trio — Cashews, Almonds, Pistachios — with wavy color bands, bowl hero photography, SHORE BAND crest, and Soft Protein Cue seals — never Wonderland Foods. We staged the trio as hero against deep teal, then floated cashews, almonds, and pistachios outside the packs with exterior badges for Bowl Soft Hero, Color Soft Bands, and Trio Soft Ladder so the collection tile reads as wave soft dryfruit lifestyle theatre, clearly distinct from Gather Peak mix and Leaf Cove almonds. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep white pouch + wavy color-band dryfruit energy as the concept — invent Shore Band with Soft Dryfruit More hierarchy (never Wonderland). Outside the dielines, floating nuts plus Color Soft Bands. Soft claims only.
Problem statement
Dryfruit boards often clone Wonderland Foods teal stills into portfolio decks. The brief needed an original fictional brand, redesigned trio, and a square 1080 enriched lifestyle poster.
Solution
We invented Shore Band, rebuilt hierarchy around SHORE BAND → Soft Dryfruit More → flavor wave band, and validated an exactly 1080×1080 enriched lifestyle packshot with Bowl Soft Hero. Trio Soft Ladder. callouts; gather-peak and leaf-cove neighbours left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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