Product Packaging Design
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Hull Cord Peanut Shell Packs
SKU PXRT-3283
Molded-pulp peanut-shell snack packs with soft cord closure. Plus enriched open-frame gallery stills.
Client Hull Cord
Description
Hull Cord is a fictional snack house for redesigned molded-pulp peanut-shell packs: textured shell halves, waxed cord waist close, HULL CORD lockup, Soft Roast Peanuts hierarchy — never Man Power or third-party Chinese snack marks. We staged closed and label-facing shell packs with a peanut bowl as the hero set, then floated shells, peanuts, and cord outside the packs with margin badges for Molded Shell Form, Soft Cord Close, Soft Roast Cue, and Eco Pulp Body. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, barcodes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep literal peanut-shell structural pack energy as the concept — invent Hull Cord with Soft Roast hierarchy. Outside the dielines, floating hull props plus Shell shape, cord calm. Soft claims only.
Problem statement
Novelty nut packs often clone Man Power shell cartons with foreign dense regulatory walls. The brief needed an original fictional snack brand, redesigned pulp shell system, and a square 1080 enriched lifestyle poster.
Solution
We invented Hull Cord, rebuilt hierarchy around HULL CORD → Soft Roast Peanuts, and validated an exactly 1080×1080 enriched lifestyle packshot with Shell shape, cord calm. callouts; neighbouring packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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