Palmira Hand Botanica Duo

SKU PXRT-2464

White hand-cream tube duo with avocado–coconut ingredient theatre and color-coded HAND CREAM bands. Plus enriched open-frame gallery stills.

Client Palmira

Description

Palmira is a fictional hand-care brand for a Hand Botanica duo: Grove Awaken with avocado oil and marigold extract, plus Shore Soothe with coconut oil and almond silk. We redesigned clean white flip-cap squeeze tubes around large hero-ingredient photography, olive-green and cocoa-brown HAND CREAM scent bands, and clear dry-hands care cues — then staged avocado halves, calendula blooms, coconut pieces, almonds, and palm fronds outside the tubes so the collection tile reads as a daily palm ritual poster, clearly distinct from deodorant stick ranges and body-lotion neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Botanical Cosmetic FMCG Healthcare

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Design storytelling

From brief to designed solution

Ideation concept

Palm ritual as the shelf signal: white tubes, photoreal avocado and coconut panels, and color-coded HAND CREAM bands. Outside the dieline, floating plant props and thin poster lines — Palm Ritual Hands, Grove Awaken, Shore Soothe, Daily soft hands, Plant oils lock moisture — keep Colgate-style lifestyle storytelling off the face-of-pack without cloning any mass-market nourishing-secrets lockup.

Problem statement

Hand cream ranges often clone the same white-tube-plus-ingredient-panel look or lead with trademarked ritual-line names. The brief needed an original fictional hand-care brand, redesigned white tube duo with new ritual names and brand hierarchy, and a square enriched lifestyle poster with avocado/coconut props and headlines outside the dielines — distinct from deodorant and body-cream portfolio pieces.

Solution

We invented Palmira, rebuilt hierarchy around brand → Grove Awaken / Shore Soothe → HAND CREAM color bands → plant-oil cues, and validated an exactly 1080×1080 enriched lifestyle packshot: ingredient props and margin callouts outside the tubes. Packaging and personal-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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