Lyvva Sensitive Skin Shampoo Duo

SKU PXRT-2468

Matte lavender 1L pump twin silhouettes with sunflower-yellow bubbly wordmark and soft-scalp theatre. Plus enriched open-frame gallery stills.

Client Lyvva

Description

Lyvva is a fictional derm-minded haircare house for a sensitive-skin 1-litre shampoo twin. We redesigned matte lavender pump bottles in two soft silhouettes — tall cylinder and rounded rectangular — with a lavender-to-white gradient, bubbly sunflower-yellow vertical LYVVA wordmark, Soft Scalp Power circular seal, and Atelier Lyvva footer — not a MOTT or Fabrik Cosmetology clone — then staged lavender sprigs, chamomile, cotton, foam, and floating bubbles outside the packs so the collection tile reads as one calm grey-studio lifestyle poster, distinct from jasmine Jasmora, Lumévia body wash, and white professional haircare suites. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep the clinical-soft lavender pump duo energy — yellow bubbly vertical wordmark, pH cue, white sensitive-skin pill, circular seal, cool grey studio — but invent Lyvva as the brand spine: Soft Scalp Power seal, Calm Cleanse exterior lines, twin silhouettes for shelf presence. Props and callouts live outside the dielines so the hero stays a readable Colgate-style enriched poster.

Problem statement

Sensitive-skin shampoo ads often clone real cosmetics trademarks or sit as bare grey-backdrop bottle dumps. The brief needed an original fictional haircare brand, redesigned lavender 1L pump duo with yellow vertical wordmark energy and a circular seal, and a collection-ready 1080 enriched lifestyle packshot with soft props and headlines outside the packs — clearly distinct from jasmine shampoo, Provençal lavender wash, and other PixerArt hair pieces.

Solution

We invented Lyvva, rebuilt label hierarchy around vertical LYVVA → SHAMPOO / Sensitive Skin → Soft Scalp Power seal → Atelier Lyvva / 1000 ml, and validated an exactly 1080×1080 lifestyle packshot: floating lavender, chamomile, cotton, foam, and bubbles framing the twin pumps plus exterior Calm Cleanse / pH-Balanced Softness / Gentle Daily Ritual callouts. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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