Axelux Platinum LED Duo

SKU PXRT-2469

Cobalt LED carton duo with tech float props and energy-saving callouts. Plus enriched open-frame gallery stills.

Client Axelux

Description

Axelux is a fictional LED lighting brand for the Platinum Series bulb range. We redesigned a solid cobalt-blue hang-tab carton duo (20W and 7W) with crisp white tech typography, photorealistic bulb heroes, and original circuit/blueprint side graphics — then staged glass prisms, filament shards, aluminum collar rings, and soft light orbs outside the packs with exterior lines for Brighter. Cooler. Smarter., 90% energy saving, Platinum lumen output, Cool daylight tone, and Retail-ready duo so the collection tile reads as premium light-tech lifestyle theatre, clearly distinct from neighbouring food and beauty pieces. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging Electronics Custom Design FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Cobalt tech as the aisle signal: twin hang cartons, wattage hierarchy, blueprint energy on the dieline, and floating light-hardware props plus margin callouts that lift a bulb duo into an enriched electronics poster.

Problem statement

LED bulb retail often clones the same blue carton formula or keeps third-party lighting trademarks as portfolio clients. The brief needed an original fictional brand, redesigned cobalt 20W/7W artwork, and a square 1080 enriched lifestyle poster with tech props and claim copy outside the packs.

Solution

We invented Axelux, rebuilt Platinum Series hierarchy around wattage → energy-saving → lumen clarity, and validated an exactly 1080×1080 enriched lifestyle packshot with exterior tech props and headlines. Packaging, electronics, and custom-design tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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