Capsira Spicy Chili Roasted Peanuts

SKU PXRT-2526

Split-field chili peanut hang pouch with floating heat props and crunch callouts. Plus enriched open-frame gallery stills.

Client Capsira

Description

Capsira is a fictional spicy snack brand for Spicy Chili Roasted Peanuts. We redesigned a pillow-style hangable pouch with a split dusty-rose / chili-crimson colour field, a chili-pepper mark (not a star ribbon), English hierarchy (CAPSIRA → SPICY CHILI → ROASTED PEANUTS → NEW / 180g), and a circular bowl appetite panel — then staged floating chilies, roasted peanuts, flakes, and powder outside the bag with exterior lines for Heat That Crunches., Chili-Roasted, Bold Crunch, and Shelf Heat Signal so the collection tile reads as high-energy peanut heat theatre, clearly distinct from Ember Crunch tomato chili and Masaflare chip-trio neighbours. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Split pink/red field as the heat signal: hangable pillow pouch, chili-and-peanut bowl as the appetite cue, and a NEW badge for launch energy — but invent Capsira as the brand world with an original chili-flame mark. Outside the dieline, whole chilies, seasoned peanuts, and margin callouts lift a single snack bag into a square Colgate-style enriched portfolio poster without Estrella, Jordnötter, or star-ribbon trademarks.

Problem statement

Spicy peanut snack boards often clone familiar Estrella-style split pouches with star marks and foreign flavour names, or sit as bare bag cutouts. The brief needed an original fictional brand, redesigned hang pouch with English chili-peanut hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from tomato-chili Ember Crunch and savory chip trios.

Solution

We invented Capsira, rebuilt hierarchy around chili mark → CAPSIRA → SPICY CHILI → ROASTED PEANUTS → NEW / 180g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating chilies and peanuts outside the pouch plus margin heat callouts. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Estrella or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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