Product Packaging Design
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Camellis Botanical Tea System
SKU PXRT-2396
Retail pouch and teapot gift box united as one botanical tea ritual. Plus enriched open-frame gallery stills.
Client Camellis
Description
Camellis needed a premium botanical tea system that felt collectible on shelf and giftable for ritual occasions. We designed a stand-up pouch with cream label hierarchy and a rigid teapot-shaped carton with a circular leaf window — one illustration language across both formats. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Burgundy boardstock as the warm ritual field; cream label panel for quiet brand focus; apricot peony and sage flora as signature botanicals — softer and more celebratory than classic tea greens. The gift box borrows teapot silhouette (spout, handle, lid knob) so the gift moment reads before the name does.
Problem statement
Loose-leaf tea packaging often splits into “everyday pouch” and “generic gift carton” with no shared story. Camellis wanted one botanical system that works for daily brew retail and special-occasion gifting without looking like two unrelated SKUs.
Solution
We locked a shared colour-and-flora system, then differentiated structure: pouch for zipper convenience and face hierarchy; teapot box for gift theatre and product reveal. Typography stays serif-led for atelier calm; year and ritual line sit as quiet secondary cues. Square packshot validated both formats together before artwork lock. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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