Klareva Lucent Drop Gel Cream

SKU PXRT-2719

Ivory–butter carton + tube set with floating citrus theatre and Even Tone. Soft Glow. callouts. Plus enriched open-frame gallery stills.

Client Klareva

Description

Klareva is a fictional Seoul-studio K-beauty house for Lucent Drop Gel Cream: a redesigned ivory-to-butter carton and matching squeeze tube with soft citrus-arc color block, translucent golden lucent-drop motif (never a cloned white teardrop), clean KLAREVA wordmark, lucent drop hierarchy, SEOUL STUDIO vertical cue, and soft vitamin glow · even tone benefit line — never SNP prep, Vitaronic, or SHENILIANA identity. We staged the full box-plus-tube set as hero with floating lemon wheels, citrus leaves, vitamin capsules, water droplets, and a soft silk ribbon outside the packs plus margin badges for Vitamin Aura, Breathable Gel-Cream, and Daily Lucent Ritual so the collection tile reads as bright K-beauty lifestyle theatre, clearly distinct from Sylvera face-cream jars, Diurnyx day/night gels, Celvora vitamin-C serums, Lysora HA droppers, Velivra sheet masks, and pharmacy OTC neighbours (Cephora migraine, Ostivra joint gel, Zephyra nasal spray, Rosalyra rose softcaps) shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Packaging Cosmetic Personal Care Skincare Cosmetic FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep brightening gel-cream energy, carton + squeeze-tube set, ivory/lemon two-tone with a soft wave divide, droplet motif, and even-tone/natural-glow storytelling as the concept — but invent Klareva as the brand spine with Lucent Drop / Seoul Studio hierarchy and a golden lucent-drop citrus motif (never SNP prep Vitaronic lockups or cloned white teardrop artwork). Outside the dielines, floating citrus/vitamin props plus exterior headline Even Tone. Soft Glow. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party K-beauty trademarks or studio watermarks.

Problem statement

Brightening gel-cream boards often lock real brand names (SNP prep / Vitaronic), clone white–mustard wave cartons with teardrop graphics and MADE IN KOREA edge type as-is, and barren stone flat-lays with studio watermarks into portfolio decks. The brief needed an original fictional K-beauty gel-cream brand, redesigned carton-plus-tube hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating citrus props and external typography — distinct from face-cream jars, day/night gel duos, vitamin-C serums, sheet-mask pouches, and pharmacy OTC packaging (nasal spray, joint gel, migraine carton, rose softcaps) shipping in parallel.

Solution

We invented Klareva, rebuilt hierarchy around K monogram → lucent drop → gel cream → KLAREVA → soft vitamin glow · even tone → Seoul Studio, and validated an exactly 1080×1080 enriched lifestyle packshot: box + tube as hero, floating citrus/vitamin props, and Even Tone. Soft Glow. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no SNP, Vitaronic, or SHENILIANA watermark identity; Ostivra, Zephyra, Cephora, Rosalyra, Sylvera, Diurnyx, Celvora, Lysora, and Velivra neighbour slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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