Air Slice Freeze Dried Fruit

SKU PXRT-3333

Tropical freeze-dried fruit cartons with Bowl Soft Chips callouts. Plus enriched open-frame gallery stills.

Client Air Slice

Description

Air Slice is a fictional freeze-dried snack house for Soft Freeze Fruit: a redesigned five-SKU white carton ladder — Mango, Dragon Fruit, Soft Durian, Jackfruit, Mangosteen — with fruit-coded accents, AIR SLICE crest, bowl-of-chips photography, and Soft 100% Fruit cues — never Durian Papa, flag badges, or Chinese marketplace lockups as client identity. We staged the carton family as hero on warm stone, then floated tropical fruit and chips outside the packs with exterior badges for Carton Soft Ladder, Bowl Soft Chips, and Tropical Soft Cue so the collection tile reads as soft freeze-fruit lifestyle theatre. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep colorful freeze-dried fruit carton ladder energy as the concept — invent Air Slice with Soft Freeze Fruit hierarchy (never Durian Papa). Outside the dielines, floating tropical props plus Carton Soft Ladder. Soft claims only.

Problem statement

Freeze-dried fruit boards often clone Durian Papa carton grids into barren gray flats. The brief needed an original fictional brand, redesigned SKU ladder, and a square 1080 enriched lifestyle poster.

Solution

We invented Air Slice, rebuilt hierarchy around AIR SLICE → FREEZE DRIED Soft Fruit → flavor → 50g, and validated an exactly 1080×1080 enriched lifestyle packshot with Bowl Soft Chips. Tropical Soft Cue. callouts; neighbouring dryfruit packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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