Yolkora Fried Egg Crisps

SKU PXRT-2537

Playful cream-and-coral specialty crisp pouch with sunny-egg mascot, skillet theatre, and exterior snack callouts. Plus enriched open-frame gallery stills.

Client Yolkora

Description

Yolkora is a fictional specialty crisps house for Sunny Egg fried-egg flavour potato chips. We redesigned a cream pillow pouch with a coral diagonal field, lozenge yolkora wordmark, stacked CRACK / CRUNCH headline, and an original sunny-side egg mascot in a bandana — then staged floating crisps, eggshells, yolk drops, parsley, and a cast-iron skillet with exterior badges for Gluten-Free Crunch, Plant-Based Crisps, and Bold Egg Flavour so the collection tile reads as quirky snack theatre, clearly distinct from reference Rubio branding and clone artwork. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Sunny-side snack energy as the story: cream pouch hero with coral diagonal appetite cue, original egg mascot, skillet-and-chips food photography, and gluten-free/vegan seals on-pack. Outside the dieline, floating crisps, eggshells, yolk orb, parsley, peppercorns, and exterior headline Sunny-Side Snack Energy plus benefit icons turn a single bag into a Colgate-style enriched 1080 poster without Rubio, EXTRA ORDINARIAS, or Huevo frito trademark language.

Problem statement

Specialty flavoured chip packs often clone playful cream-and-orange bag formulas or keep third-party snack trademarks as portfolio clients. The brief needed an original fictional fried-egg crisps brand, redesigned pouch hierarchy and mascot, and a square 1080 enriched lifestyle poster with floating egg/chip props and external typography — distinct from Masaflare multi-SKU chip trios and neighbouring snack pouches.

Solution

We invented Yolkora, rebuilt hierarchy around yolkora → CRACK / CRUNCH → Sunny Egg / Fried egg flavour crisps → gluten-free & vegan seals, and validated an exactly 1080×1080 enriched lifestyle packshot: floating crisp and egg props with margin callouts. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Rubio identity. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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