Product Packaging Design
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Warm Nest Soft Comfort Rub
SKU PXRT-3128
Soft Comfort Rub cobalt jar with Botanical Soft Ease callouts. Plus enriched open-frame gallery stills.
Client Warm Nest
Description
Warm Nest is a fictional nursery soft-care house for Soft Comfort Rub: a redesigned cobalt translucent jar with peach ribbed lid and sky-blue wrap label — never Vicks, BabyRub, phone numbers, or www.vicks.com. WARM NEST wordmark, Soft Comfort Rub hierarchy, Botanical Soft Ease line. We staged the jar as hero, then floated eucalyptus, rosemary, lavender, soft cloth, and wooden spoon dab outside with exterior badges for Botanical Soft Ease, Soft Chest Calm, and Nursery Soft Jar. Soft comfort storytelling only — not medicated cold-cure advertising. No watermarks, phones, emails, QR, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep baby vapor-comfort jar energy — invent Warm Nest (never Vicks). Floating botanicals + Botanical Soft Ease lift into a Colgate-style 1080 poster.
Problem statement
Baby rub boards often lock Vicks into portfolio decks with contact chrome. The brief needed an original fictional soft comfort rub and 1080 lifestyle poster.
Solution
We invented Warm Nest Soft Comfort Rub, rebuilt hierarchy around WARM NEST → Soft Comfort Rub → Botanical Soft Ease, and validated exactly 1080×1080 artwork with no Vicks identity. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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