Virelle Soft Ultra + Overnight Duo

SKU PXRT-2424

Pastel sanitary-pad duo — Ultra Thin blush and Overnight lavender pouches. Plus enriched open-frame gallery stills.

Client Virelle Soft

Description

Virelle Soft is a fictional feminine-care brand for a day-and-night pad duo: Ultra Thin Pads in blush-pink wavy white pouches, and Overnight Comfort in soft lavender. We redesigned clean stand-up soft-touch packs with restrained florals and a quiet pad icon — then staged floating petals, cotton tufts, and minimal exterior lines on draped linen so the collection tile reads as premium pastel care, distinct from busy promo treatments and navy overnight concepts. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging Personal Care Cosmetic FMCG Healthcare

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Pastel as the shelf signal: blush Ultra Thin paired with lavender Overnight under one Virelle Soft lock-up. Soft white fabric studio light, wavy colour blocks, and delicate florals keep the system feminine without clutter. Outside the packs, cotton and petals plus thin poster lines — Day & Night Softness, Gentle cottony comfort — carry lifestyle storytelling off the dieline.

Problem statement

Feminine-care dual SKUs often either clone category pink packs or crowd the face with claim walls. The brief needed an original fictional brand, a redesigned Ultra Thin + Overnight pastel pouch pair, and a square enriched poster that stays soft, minimal, and clearly different from darker overnight theatre.

Solution

We invented Virelle Soft, rebuilt both pouch faces around brand → SKU → calm feature row, and validated an exactly 1080×1080 lifestyle packshot: petals and cotton outside the packs plus sparse premium callouts. Packaging and personal-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

Keep browsing