Twynora Kraft Hex Preserve Trio

SKU PXRT-2511

Three kraft-wrapped hexagonal jam jars on weathered wood with floating orchard fruit, twine, and rustic callouts. Plus enriched open-frame gallery stills.

Client Twynora

Description

Twynora is a fictional artisan preserve house for a three-flavor kraft hex suite: Quince, Strawberry, and Fig & Walnut. We redesigned clear hexagonal glass jars with kraft paper lid covers tied in natural twine bows and torn-edge kraft wrap labels that reveal flavor color blocks — not a third-party diet-brand leaf mark — then staged floating strawberries, figs, walnuts, quince, a wooden jam spoon, and kraft scraps so the collection tile reads as rustic orchard-to-table theatre, clearly distinct from leafy botanical flat-lays and boutique gold-lid pedestal jam suites. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Kraft hex pyramid as the story: three hexagonal jars on weathered forest wood, TW hex monogram, torn kraft into Quince amber / Strawberry crimson / Fig & Walnut forest-green bands, and English-only Artisan Preserve · 400g hierarchy. Outside the jars, floating fruit, wood spoon, twine, and kraft scraps plus margin badges — Small Batch, Kraft-Wrapped Ritual, Three Orchard Flavors, Hand-Tied Hex Jars — in Colgate-style enriched poster composition with Orchard to Twine. as the exterior headline.

Problem statement

Artisan jam packshots often lock real brand names, mismatched bilingual flavor lines, and leaf logos into portfolio art, or collapse into bare jar-on-wood crops that hide the ritual of kraft wrapping and hand-tied lids. The brief needed an original fictional preserve brand, redesigned kraft hex system with coherent English SKUs, and a square 1080 enriched lifestyle poster with floating orchard props and external typography — visually separate from vibrant botanical quartets and soft gold-lid watercolor jam pedestals shipping in parallel.

Solution

We invented Twynora, rebuilt hierarchy around TW hex seal → TWYNORA wordmark → Quince / Strawberry / Fig & Walnut → Artisan Preserve · 400g, fixed flavor naming to clear English SKUs, and validated an exactly 1080×1080 enriched lifestyle packshot: floating fruit, spoon, and kraft scraps with margin callouts outside the jars. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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