Tessora Lip Color Quartet

SKU PXRT-2460

Four color-blocked gloss cartons with matching lip heroes and soft-fire callouts. Plus enriched open-frame gallery stills.

Client Tessora

Description

Tessora is a fictional color-cosmetics house built around a studio gloss carton lineup. We redesigned four slender color-blocked cartons — deep ruby Ember, warm coral Clementine, candy Peony, and soft nude Biscuit — each with a matching glossy lip hero photo and a clean white footer name strip carrying original shade names and a quiet “soft fire on your lips” line. Gold lipstick bullets, a fluff brush, petals, and gloss droplets sit outside the packs with exterior Tessora / Four shades. One soft fire. callouts so the collection tile reads as enriched beauty theatre, distinct from blister-card lip-balm hang tags. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep the tall color-block carton row and matching lip photography as the spine, but invent Tessora as the brand world: double-arc mark, white footer shade strips for Ember / Clementine / Peony / Biscuit, and margin poster type — Color Gloss Cartons, Four shades. One soft fire. — so storytelling surrounds the redesigned lineup instead of cloning a print-shop sample lockup.

Problem statement

Lip-color carton ads often recycle the same shade-row studio lockup with supplier brand marks and cloned playful shade names. The brief needed an original fictional cosmetics brand, redesigned four-SKU cartons, and a square 1080 enriched lifestyle poster with makeup props and claim copy outside the dieline.

Solution

We invented Tessora, rebuilt the quartet around original shade names Ember / Clementine / Peony / Biscuit, staged soft makeup props outside the cartons, and validated an exactly 1080×1080 enriched lifestyle packshot. Packaging and cosmetics tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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