Softelle Crisp Cotton Dryer Sheets

SKU PXRT-2636

Powder-sky dryer-sheet carton with floating cotton props and Crisp Fresh Finish. callouts. Plus enriched open-frame gallery stills.

Client Softelle

Description

Softelle is a fictional home-care brand for Crisp Cotton fabric softener dryer sheets. We redesigned a powder-sky to mint carton with an original cotton-boll Softelle mark (not a swirl-clone laundry logo), clean SOFTELLE hierarchy, Crisp Cotton scent story, soft fabric-wave graphic, and 240 Sheets clarity — then staged floating cotton bolls, folded linen, a wooden clothespin, unfurled dryer sheets, and dew sparkles outside the pack with exterior lines for Crisp Fresh Finish., Soft Touch Sheets, All-Day Fresh Air, Cotton-Soft Feel, and 240 Soft Sheets so the collection tile reads as crisp laundry-day theatre, clearly distinct from Downy/Gain/Snuggle trademarks and neighbouring home-fragrance or personal-care systems shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging Home Care FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Crisp cotton freshness as the shelf signal: powder-sky carton hero, cotton-boll Softelle mark, Crisp Cotton scent line, soft fabric-wave graphic. Outside the dieline, cotton / linen / peg / sheet props plus margin Crisp Fresh Finish. badges lift a single dryer-sheet box into Colgate-style enriched 1080 poster energy without Downy identity or studio watermarks.

Problem statement

Fabric softener dryer-sheet boards often lock real brand names (Downy), cloned swirl marks, and bare box-on-white crops into portfolio art that hide laundry lifestyle theatre. The brief needed an original fictional dryer-sheet brand, redesigned powder-sky carton hierarchy, and a square 1080 enriched lifestyle poster with floating cotton/laundry props and external typography — distinct from home-fragrance diffusers, personal-care soft packs, and car perfume / hanging gel perfume work shipping in parallel.

Solution

We invented Softelle, rebuilt hierarchy around cotton-boll SOFTELLE mark → Crisp Cotton → Dryer Sheets / 240 Sheets, and validated an exactly 1080×1080 enriched lifestyle packshot: floating cotton and laundry props with Crisp Fresh Finish. margin callouts outside the carton. Packaging, FMCG, and home-care tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Downy identity or watermark text; Waftora car-perfume and Loopora spray neighbours untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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