Serelle Wisteria Veil Gift Box

SKU PXRT-2496

Linen-touch nude rigid box with diagonal ribbon bow, wisteria botanicals, and artisan paper-flower seal. Plus enriched open-frame gallery stills.

Client Serelle

Description

Serelle is a fictional prestige beauty maison for Wisteria Veil extrait. We redesigned a square rigid gift box in warm nude linen canvas with original wisteria-and-jasmine ink-wash botanicals, a diagonal grosgrain ribbon printed with a quiet Serelle wordmark, and 3D paper-wire flower embellishments on the bow knot — not a heritage cherry-blossom clone. The square poster stages loose wisteria sprays, ribbon curls, and gold petals outside the pack with margin lines for Linen-Touch Finish and Artisan Ribbon Seal so the collection tile reads as luxury fragrance gift theatre, distinct from forest-green Orvéllys sets and reed-diffuser home scent pieces. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Keep linen-touch nude beige + diagonal ribbon bow + botanical branch + 3D flower embellishment energy, but invent Serelle as the brand world: wisteria veil illustration, serif wordmark, Wisteria Veil scent line, and repeating ribbon seal. Outside the dieline, floating blossoms, ribbon curl, and gold petal props plus exterior headlines — Wisteria Veil Parfum, Linen-Touch Finish, Extrait de Parfum 50ml — carry enriched lifestyle poster energy without third-party luxury marks.

Problem statement

Luxury fragrance gift boxes often clone heritage ribbon wordmarks and cherry-blossom lid art from famous maisons, or sit as bare box cutouts. The brief needed an original fictional beauty brand, a redesigned linen-texture rigid box with original wisteria botanicals and artisan bow embellishments, and a collection-ready 1080 enriched packshot — clearly distinct from Orvéllys forest-green sets, Korvane reed diffusers, and skincare trio neighbours.

Solution

We invented Serelle, rebuilt hierarchy around wordmark → Wisteria Veil → linen canvas lid → diagonal ribbon seal with paper-flower knot, and validated an exactly 1080×1080 enriched luxury packshot with floating botanical props and exterior benefit callouts. Packaging and luxury-fragrance tags mark the work for collection filters; artwork forced to precisely 1080×1080. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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