Rotivra Chakki Fresh Whole Wheat Atta

SKU PXRT-2532

Deep brown and cream 5kg atta sack with mustard bands, floating roti props, and stone-fresh callouts. Plus enriched open-frame gallery stills.

Client Rotivra

Description

Rotivra is a fictional Indian staples house for Chakki Fresh Whole Wheat Atta — a 5kg upright flour sack. We redesigned an original geometric wheat-seal wordmark and split-panel sack (deep brown left, cream right, mustard edge bands) with stone-mill hierarchy, roti plate appetite cue, mill-fresh seal, and 100% atta / 0% maida / net wt chips, then staged wheat stalks, flour scoop, stacked rotis, rolling pin, and dough ball outside the pack with Soft Rotis. Stone Fresh. margin callouts so the collection tile reads as warm traditional-modern pantry theatre, clearly distinct from third-party chakki flour trademarks. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Stone-mill freshness as the story: upright 5kg sack hero with brown-cream vertical split and mustard framing, geometric ROTIVRA wheat seal (not an oval script logo), chakki hierarchy, roti photo, and redesign windmill line-art. Outside the dieline, wheat, scoop, rotis, rolling pin, and dough float with Whole Grain Hearty, Extra Soft Roti, and Pure Chakki Atta badges in Colgate-style enriched poster composition without Bhati, Bhati Chakki, or blue-gold oval clone branding.

Problem statement

Whole-wheat atta sacks often either clone real chakki trademarks with blue-gold script logos and fixed benefit lines, or collapse into bare pack-on-white crops that hide roti proof. The brief needed an original fictional staples brand, redesigned 5kg sack with clear English hierarchy (brand → chakki fresh atta → whole wheat benefits → specs), and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Rotivra, rebuilt hierarchy around ROTIVRA → CHAKKI FRESH ATTA → Stone-Milled Daily → 100% Atta / 0% Maida / Net Wt 5KG, and validated an exactly 1080×1080 enriched lifestyle packshot: floating mill and roti props with exterior Soft Rotis. Stone Fresh. callouts. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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