Lumévia Provence Lavender Wash

SKU PXRT-2434

Split lilac-violet body-wash poster with floating Provençal lavender theatre. Plus enriched open-frame gallery stills.

Client Lumévia

Description

Lumévia is a fictional Provençal bath-and-body house for a lavender essence body wash. We redesigned a tall matte-white pump bottle with cream botanical flower art, a deep-violet L seal, and curved script Lavande — not a Happy Bath clone — then staged fresh lavender sprigs across a split pastel-lilac / deep-violet field with large vertical typography so the collection tile reads as a calm design poster, distinct from Ocean Bliss spa sets and cream body-milk moisture theatre. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Cosmetic FMCG

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Design storytelling

From brief to designed solution

Ideation concept

Keep the split soft/deep purple graphic spine and floating lavender sprigs, but invent Lumévia as the brand world: L monogram seal, Lavande Douce hierarchy, Provençal Ritual and Soft Cleanse exterior callouts. Vertical Lavande + BODY WASH type owns the pale field; ecommerce cart chrome is omitted so the piece stays a packaging design poster.

Problem statement

Lavender body-wash promos often clone mass-market Happy Bath packaging or collapse into ecommerce cart UI. The brief needed an original fictional brand, a redesigned Provence lavender pump bottle, and a square enriched lifestyle poster with props and headlines outside the pack — clearly distinct from Ocean Bliss spa sets and neighbouring body lotion / milk pieces.

Solution

We invented Lumévia, rebuilt the face around seal → wordmark → Lavande script → Provence essence line, and validated an exactly 1080×1080 enriched lifestyle packshot: floating lavender sprigs, vertical category type, and light poster callouts without shop-cart chrome. Packaging and personal-care tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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