Product Packaging Design
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Garden Sip Mix Veg Cup Soup
SKU PXRT-3205
Clear cup-soup duo with Mix Veg soft-broth storytelling. Plus enriched open-frame gallery stills.
Client Garden Sip
Description
Garden Sip is a fictional soft-broth house for a redesigned clear cup-soup duo: forest screw lids, MIX VEG hierarchy, Soft Broth · Just Add Warmth, and vegetable hero art — never generic CUP SOUP placeholders or third-party soup marks. We staged two cups as the hero set, then floated carrots, peas, tomato, parsley, and spoon cues outside the packs with margin badges for Clear Cup System, Mix Veg Soft Broth, Soft Screw Lid, and Just Add Warmth. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, barcodes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep clear cup soup + Mix Veg vegetable theatre as the concept — invent Garden Sip with Soft Broth hierarchy. Outside the dielines, floating veg props plus Clear cup, garden calm. Soft claims only.
Problem statement
Soup cup boards often clone CUP-logo concept renders with barcode clutter. The brief needed an original fictional cup-soup brand, redesigned clear-cup system, and a square 1080 enriched lifestyle poster.
Solution
We invented Garden Sip, rebuilt hierarchy around GARDEN SIP → Soft Broth → MIX VEG, and validated an exactly 1080×1080 enriched lifestyle packshot with Clear cup, garden calm. callouts; neighbouring packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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