Product Packaging Design
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Formora Sculptural Fruit Juice Range
SKU PXRT-2616
Whole-fruit sculptural juice bottles plus cream-face slice packs with floating orchard props and Juice That Looks Like Fruit. callouts. Plus enriched open-frame gallery stills.
Client Formora
Description
Formora is a fictional RTD fruit-juice house built as a redesigned sculptural packaging range: whole-fruit bottles that read as mango, orange, and apple with realistic skin textures, stem-and-leaf toppers, and a droplet-in-circle mark — plus cream-faced sliced-fruit cross-section packs with fruit-rind edges. We staged floating mango wedges, citrus halves, apple slices, mint, zest, and juice splash outside the set with exterior badges for Whole Fruit Form, Slice Pack Edit, Cold-Pressed Glow, and Real Fruit Energy so the collection tile reads as playful literal-fruit beverage theatre, clearly distinct from JuicyNest identity, preserved-fruit jar neighbours, and oil-bottle packshots. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep sculptural whole-fruit bottle energy, sliced-fruit cream-face pack variants, stem-and-leaf toppers, and India-market vegetarian cue language as the concept — but invent Formora as the brand spine with a droplet-in-circle mark and rewritten Mango Joy / Citrus Zest / Apple Crush hierarchy (not a JuicyNest nest-drop clone). Outside the dielines, floating orchard fruit, juice splash, and exterior headline Juice That Looks Like Fruit. lift the full range into a Colgate-style enriched 1080 lifestyle poster without third-party juice trademarks, FSSAI lockups, or studio watermarks.
Problem statement
Fruit-form juice boards often lock real brand names (JuicyNest), cloned nest-drop logos, and barren white pack crops into portfolio art. The brief needed an original fictional RTD juice brand, redesigned whole-fruit plus slice-pack system treating the full sculptural range as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from fruit-preserve jar suites and edible-oil bottle neighbours shipping in parallel.
Solution
We invented Formora, rebuilt hierarchy around FORMORA → Mango Joy / Citrus Zest / Apple Crush → droplet mark → 100% fruit / no-added-sugar cues on cream slice faces, and validated an exactly 1080×1080 enriched lifestyle packshot: whole-fruit bottles plus slice packs as hero, floating orchard props, and Juice That Looks Like Fruit. margin callouts outside the dielines. Packaging and food-beverage/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no JuicyNest or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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