Print Media
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Fold Brief Info Leaflet
SKU PXRT-3559
Clinic information leaflet / Z-fold leaflet lifestyle poster with floating cotton pad, green leaf sprigs, paper capsule icons, clipped note card and exterior Care Notes. storytelling. Plus enriched open-frame gallery stills.
Client Fold Brief
Description
Fold Brief is a fictional print-media brand built as a redesigned clinic information leaflet / Z-fold leaflet lifestyle poster: mint studio with teal-and-cream Fold Brief care-notes leaflet as hero print piece — never the reference trademark, Fold Soft / Brief Clear slogans, real doctor names, phones, emails, QR codes, Instagram handles, or studio watermarks. We staged the print piece as the visual center, then floated soft cotton pad, green leaf sprigs, paper capsule icons, clipped note card outside the print face with exterior badges for Info Leaflet, Clinic Ready, and Quiet Trust so the collection tile reads as Colgate-style enriched lifestyle print theatre. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep mint studio Fold Brief care-notes leaflet as the concept — invent Fold Brief with Care Notes hierarchy (never Fold Soft. Brief Clear.). Outside the print face, floating clinic props plus Info Leaflet / Clinic Ready / Quiet Trust callouts lift the piece into an enriched 1080 lifestyle print poster.
Problem statement
Print boards often lock real trademarks into portfolio decks or collapse into barren white crops. The brief needed an original fictional brand, redesigned clinic information leaflet, and a square 1080 enriched lifestyle print poster with floating props and external typography distinct from Soft/Clear batch templates.
Solution
We invented Fold Brief, rebuilt hierarchy around FOLD BRIEF → Care Notes → Folded for the desk, and validated an exactly 1080×1080 enriched lifestyle print poster with floating clinic props and Info Leaflet / Clinic Ready / Quiet Trust margin callouts. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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Corporate / B2B
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