Crestavon Instant Intensity Quartet

SKU PXRT-2524

Four glass instant jars with color-coded intensity bands, bean pile, and Arabica callouts. Plus enriched open-frame gallery stills.

Client Crestavon

Description

Crestavon is a fictional premium instant-coffee house for an Intensity Quartet — four SKUs in clear glass jars with glossy black caps: Ruby Spice, Crema Silk, Cocoa Noir, and Golden Veil. We redesigned dark charcoal wrap labels with color-coded metallic mid bands, intensity-dot scales, and 100% Arabica storytelling — then staged a coffee-bean foreground with floating espresso cups and a wooden scoop outside the jars plus margin callouts so the collection tile reads as luxury instant-coffee lifestyle theatre, clearly distinct from whole-bean pouch neighbours like Noirvelle and Coralith. No third-party cigar-coffee trademarks appear in copy or artwork. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Premium glass jar range as the shelf signal: four tall jars in a row on soft taupe studio, dark labels with red/bronze/chocolate/gold metallic bands, intensity dots, and original Crestavon variety names. Outside the dielines, roasted beans, espresso cups, scoop, and margin badges — Intensity Quartet / 100% Arabica / Four Taste Profiles / Premium Instant — lift a studio packshot into Colgate-style enriched poster composition without cloning any real instant-coffee line identities.

Problem statement

Premium instant coffee ranges often keep third-party trademark jar systems as portfolio clients or collapse into bare product crops that hide taste ladders and Arabica storytelling. The brief needed an original fictional jar brand, redesigned four-SKU intensity system with invented variety names, and a square 1080 enriched lifestyle poster with floating brew props and external typography — distinct from black-pouch and coral-window coffee neighbours already on the shelf.

Solution

We invented Crestavon and the Intensity Quartet (Ruby Spice, Crema Silk, Cocoa Noir, Golden Veil), rebuilt hierarchy around CRESTAVON → color band → taste descriptor → INSTANT COFFEE / 100% ARABICA / intensity dots, and validated an exactly 1080×1080 enriched lifestyle packshot: bean pile, cups, scoop, and margin callouts outside the jars. Coffee-tea, FMCG, and food-beverage industries plus packaging tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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