Chipvelle Chocolate Chip Gift & Retail Suite

SKU PXRT-2603

Pink-and-brown scalloped cookie gift mailer plus retail cartons with floating chip theatre and Sweet Chip Energy. callouts. Plus enriched open-frame gallery stills.

Client Chipvelle

Description

Chipvelle is a fictional chocolate-chip cookie house built as a redesigned pink-and-espresso packaging system: an open gift mailer with stacked GO AHEAD! lid energy, a long retail sleeve, and flatter retail cartons with scalloped colour-block edges, CHIPVELLE bubbly wordmark with a crumb-dot I, and Baked Slow / Whole Grain / Organic Flour icons. We staged floating chocolate-chip cookies, crumbs, chips, milk splash, wheat, and mint outside the full set with margin badges for Gift Mail Box, Retail Carton Line, Scallop Color Blocks, and Organic Bake Cue so the collection tile reads as playful D2C cookie theatre, clearly distinct from CHOC CHIPS identity, Chewora soft-cookie gift boxes, Gildora metal tins, Circora cookie tubes, Biskora cream sandwiches, Crumbora bakery cards, cocoa-bar, and protein-bar neighbours shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep deep chocolate-brown + bubblegum-pink energy, scalloped colour-block edges, gift mailer + retail carton set, cookie photography, and benefit-icon language as the concept — but invent Chipvelle as the brand spine with a crumb-dot wordmark and rewritten GO AHEAD! lid line (not a CHOC CHIPS bitten-O clone). Outside the dielines, floating cookies, chips, milk splash, and exterior headline Sweet Chip Energy. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party cookie trademarks or studio watermarks.

Problem statement

Chocolate-chip cookie gift-and-retail boards often lock real brand names (CHOC CHIPS), cloned bitten-cookie logos, and barren white presentation-board crops into portfolio art. The brief needed an original fictional chocolate-chip brand, redesigned pink-brown scalloped packaging suite treating the full gift-plus-carton set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from soft-cookie open boxes, metal cookie tins, cookie tubes, cream sandwich cartons, die-cut bakery cards, cocoa bars, and protein bars shipping in parallel.

Solution

We invented Chipvelle, rebuilt hierarchy around CHIPVELLE → chocolate chip cookies → Baked Slow / Whole Grain / Organic Flour → GO AHEAD! unboxing lid → scalloped pink-brown retail system, and validated an exactly 1080×1080 enriched lifestyle packshot: full gift mailer plus retail cartons as hero, floating cookie props, and Sweet Chip Energy. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no CHOC CHIPS or watermark text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

Keep browsing