Brinelle Pure Crystal Iodised Salt

SKU PXRT-2509

White-and-orange iodised salt pouch with crystal emblem hero, kitchen utensil strip, and enriched lifestyle props. Plus enriched open-frame gallery stills.

Client Brinelle

Description

Brinelle is a fictional everyday essentials brand for Pure Crystal Iodised Table Salt. We redesigned a flexible retail pouch with a white culinary top band, utensil silhouette strip, green vegetarian mark, and warm orange lower panel — replacing any reference frying-pan motif with an original teal crystal-and-spoon emblem, recyclable pouch badge, iodine fortification cues, and QR scan zone — then staged sparkling salt crystals, a wooden salt cellar with spoon, rosemary sprigs, and a brass scoop outside the pack with exterior badges for Iodine Fortified, Recyclable Pouch, Vegetarian, and Crystal Fine Grain so the collection tile reads as grocery CPG lifestyle theatre, clearly distinct from bare white-background pack stills. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Label systems Brand suite Mockup presentation Packaging Fmcg Packaging Food Beverage FMCG Food & Beverage Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Pantry purity as poster energy: white-to-orange two-tone pouch with kitchen utensil strip at the crown, crystal cluster emblem as the brand anchor (not a clone pan layout), and Balanced Flavour / iodine growth callouts on the dieline. Outside the pouch, salt crystals, wooden cellar, herbs, and brass scoop plus margin headlines — Kitchen-Ready Purity., Iodine Fortified, Recyclable Pouch — turn a single upright packshot into a square enriched portfolio poster with original Brinelle wordmark, no third-party salt trademarks.

Problem statement

Edible salt pouches often clone legacy pan motifs, trust seals, and iodine claim blocks that read as competitor identity on portfolio boards. The brief needed an original fictional mineral brand, a redesigned pouch with readable English hierarchy and vegetarian/recyclable cues, and a square 1080 enriched lifestyle poster with props and benefit typography outside the dieline — clearly distinct from generic grocery pack crops.

Solution

We invented Brinelle, rebuilt hierarchy around BRINELLE → Pure Crystal → Iodised Table Salt with a hexagonal crystal emblem and spoon handle cue, and validated an exactly 1080×1080 enriched lifestyle packshot with floating salt crystals, cellar, herbs, and exterior typography. Packaging, FMCG, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Tata or reference-brand text. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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