Product Packaging Design
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Aurora Roast Pouch System
SKU PXRT-2375
Shelf-ready coffee identity across pouch, box, and cup. Plus enriched open-frame gallery stills.
Client Aurora Roast
Description
Aurora Roast needed a cohesive retail system that felt specialty without losing supermarket readability. We built a pouch-led family with kraft structure, roast-level cues, and supporting cup and carton language. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Warm kraft as the brand canvas; roast depth expressed through restrained ink shifts rather than loud flavour graphics. Photography sits as a quiet hero — steam, beans, and morning light — so the mark and variety band stay primary.
Problem statement
The brand was growing beyond café cups into retail pouches and gift boxes, but existing artwork lacked a scalable system. Variants fought for attention, and the kraft story didn’t translate consistently from pouch front to multipack.
Solution
We defined a modular hierarchy: brand lock-up, roast band, tasting notes, and regulatory block. Colour coding stays subtle so kraft warmth remains the shelf signal. Mockups validated dieline clear-zones before final print files. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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