Product Packaging Design
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Aurin Aloe Soothing Ritual Set
SKU PXRT-2399
Open gift-box aloe ritual suite with calm botanical packshot storytelling. Plus enriched open-frame gallery stills.
Client Aurin
Description
Aurin is a fictional calm-skincare concept built around a five-piece open gift tray: hydra toner, calm lotion, cleansing foam, soothing gel jar, and essence mask. Sage, forest green, and crisp white carry a cool-shade feel, with aloe-slice imagery as the shared hero across carton lid and secondary packs. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Treat the open gift box as theatre and the aloe as atmosphere: floating fresh slices and gel outside the packs, English benefit callouts as poster-side enrichment, and a restrained Aurin wordmark so each SKU stays readable inside the tray. Forest board + sage tray + white foam/mask create a ritual ladder from cleanse to calm.
Problem statement
Aloe gift sets often clone the same green clinical look or rely on dense bilingual lockups. The brief needed an original fictional brand with clear English hierarchy, gift-unboxing presence, and lifestyle poster energy — not a bare product dump on white.
Solution
We invented Aurin as a soothing-ritual system, redesigned every SKU for tray fit and face hierarchy, and composed a square Colgate-style lifestyle packshot: open gift set as hero, floating aloe props outside the packs, and external headlines/badges for Calms & Comforts, Moisture Lock, and 5-Piece Ritual. Artwork locked at 1080×1080 for portfolio presentation. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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